WhatsApp Business API pricing in Sri Lanka
You pay two things: a Bloomwire plan from LKR 8,500 a month, and Meta's per-message fee for each delivered marketing, utility or authentication message. Bloomwire adds no markup on Meta's fees. Indicative rates, updated 20 October 2026.
What each WhatsApp message type costs in Sri Lanka
Since 1 July 2025 Meta bills per delivered template message. Sri Lanka has had its own rate card since 1 October 2026. Figures below are indicative list rates per message, converted at about LKR 331 per US dollar.
| Category | What it is | Approx. US$ per message | Approx. LKR per message |
|---|---|---|---|
| Marketing | Promotions, offers, product news, re-engagement | 0.073 | 24.25 |
| Utility | Order, booking, delivery and payment updates | 0.002 | 0.66 |
| Authentication | One-time passcodes and login verification | 0.002 | 0.66 |
| Service | Replies within 24 hours of a customer message | Free for the first 1,000 a month per number, then about 0.002 | Free, then about 0.66 |
Indicative rates as of 20 October 2026. Meta updates its rate card from time to time and exact billed rates follow Meta's live rate card.
Estimate your monthly WhatsApp messaging cost
Enter the delivered messages you expect each month. The estimate uses the indicative rates above.
What typical Sri Lankan businesses pay each month
Clinic with appointment reminders
2,000 reminders, 500 login codes, 1,500 patient replies.
- 2,000 utility messages: LKR 1,325
- 500 authentication messages: LKR 331
- 1,500 service messages, first 1,000 free: LKR 331
Retailer running a monthly promotion
10,000 offer broadcasts, 3,000 order updates, 5,000 customer replies.
- 10,000 marketing messages: LKR 242,497
- 3,000 utility messages: LKR 1,988
- 5,000 service messages, first 1,000 free: LKR 2,650
Fintech sending passcodes and alerts
50,000 one-time passcodes and 20,000 transaction alerts.
- 50,000 authentication messages: LKR 33,128
- 20,000 utility messages: LKR 13,251
Examples use indicative rates and exclude taxes. Your actual bill depends on how Meta categorises each template.
Monthly platform plans
One predictable subscription for the inbox, AI agent and API. Meta message fees are passed through at zero markup.
Starter
- 1 WhatsApp number
- 1 user seat
- Up to 10,000 contacts
- 2 GB storage
- Website live chat widget
- WhatsApp messaging
- AI agent (chatbot)
- Business-hours support
Growth
- 1 WhatsApp number
- 3 user seats
- Up to 100,000 contacts
- 5 GB storage
- Website live chat widget
- WhatsApp messaging
- WhatsApp calling and recording
- AI agent (chatbot)
- Extended-hours support
Scale
- 3 WhatsApp numbers
- 8 user seats
- Up to 1,000,000 contacts
- 10 GB storage
- Website live chat widget
- WhatsApp messaging
- WhatsApp calling and recording
- AI agent (chatbot)
- Priority support
Enterprise
- Custom numbers and seats
- Custom or unlimited contacts
- Custom storage
- All Scale features
- SLA-backed support
Additional WhatsApp number: LKR 5,000 / month. Additional user seat: LKR 3,500 / month.
Meta platform fees
Meta charges its own per-message and per-minute calling fees, billed directly and passed through by Bloomwire at zero markup. Sri Lanka rates, effective 1 October 2026:
| Category | Incoming | Outgoing | Notes |
|---|---|---|---|
| Marketing template | - | About US$0.084 / msg | Promotions, offers and campaigns. Can be sent at any time. |
| Utility and authentication templates | - | About US$0.0020 / msg | Notifications, reminders and OTPs. From 1 October 2026 also charged inside the 24-hour window. |
| Service replies (free-form) | Free | Free for the first 1,000 / month per number, then about US$0.0020 / msg | Agent replies inside the 24-hour customer service window. Customer messages are never charged. |
| WhatsApp calling | Free, answered or missed | About US$0.011 / min | Outgoing calls need the customer's permission. Billed in 6-second increments, only when answered. |
Indicative rates as of October 2026. Meta updates its rate card from time to time, so we confirm the exact billed rate against Meta's live rate card when you sign. Ask for a quote.
WhatsApp API pricing in Sri Lanka: common questions
How much does the WhatsApp Business API cost in Sri Lanka?
Two parts: a Bloomwire subscription from LKR 8,500 a month, plus Meta's per-message fees. Since 1 July 2025 Meta charges per delivered template message, not per 24-hour conversation. From 1 October 2026 Sri Lanka has its own rate card, with indicative list rates of about US$0.073 (LKR 24) for marketing and about US$0.002 (LKR 0.66) for utility and authentication messages.
How much does Meta charge for a WhatsApp marketing message in Sri Lanka?
Indicatively about US$0.073 per delivered marketing message, which is roughly LKR 24 at LKR 331 per US dollar. Marketing is the most expensive category, so promotional broadcasts are where most of a Sri Lankan business's Meta bill comes from.
How much do utility and authentication messages cost in Sri Lanka?
Indicatively about US$0.002 each, roughly LKR 0.66. Utility messages are transactional updates such as order confirmations, delivery updates and payment receipts. Authentication messages are one-time passcodes. Meta reduced both rates for Sri Lanka from 1 October 2026.
Are WhatsApp service conversations free?
Replies to a customer who messages you first are service messages. Meta lets you send the first 1,000 service messages per phone number each month free, and charges a small per-message rate above that from 1 October 2026. Utility templates sent inside an open customer service window are free.
What changed for WhatsApp pricing in Sri Lanka on 1 October 2026?
Sri Lanka moved out of Meta's Rest of Asia Pacific region and now has its own rate card. Utility and authentication rates came down, a new authentication-international rate was added, and service messages above the free monthly allowance became chargeable.
Does Bloomwire add a markup on Meta's message fees?
No. Bloomwire passes Meta's per-message fees through at zero markup. You pay the Bloomwire plan fee, plus Meta's list rate for each delivered message.
What is the difference between marketing, utility, authentication and service messages?
Marketing messages promote products, offers or events. Utility messages deliver information about a transaction the customer already made. Authentication messages deliver one-time passcodes. Service messages are replies inside the 24-hour window after a customer writes to you. Meta decides the category from the template content, so a promotional message labelled as utility will be reclassified and billed as marketing.
How do I estimate my monthly WhatsApp messaging bill?
Multiply each category's delivered messages by its rate, deduct the free service allowance, then add your Bloomwire plan fee. The calculator on this page does that for you, and the worked examples below show three typical Sri Lankan businesses.
How do I get the WhatsApp Business API in Sri Lanka?
You need a Meta business account, a phone number that is not already used on WhatsApp, and an official provider. Bloomwire is an Official Meta Tech Provider: we handle business verification, number registration and template approval, then give your team a shared inbox, AI agent and API access.
Are these prices final?
They are indicative list rates, last checked on 20 October 2026. Meta can change its rate card, and exact billed rates follow Meta's live Sri Lanka rate card. Ask Bloomwire for a quote and we will confirm current figures in writing.
Looking for the full product overview? See WhatsApp Business API in Sri Lanka.
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