Rumal Ganegoda
President
Leads Bloomwire’s strategy, partnerships and growth, setting the direction for how Sri Lankan businesses connect with their customers.
LinkedIn
About us
Building the technology behind Sri Lanka's customer conversations
Bloomwire (Private) Ltd is a Sri Lankan technology company. Since 2019 we've helped businesses send, receive and automate customer communication across WhatsApp, voice, SMS and AI.
2019
founded in Sri Lanka
150+
businesses served
10M+
messages processed
99.9%
platform reliability
Our story
From one fragmented problem to one platform
In 2019, business communication in Sri Lanka was split across too many providers — one for SMS, another for WhatsApp, another for voice. We set out to bring it together, with the reliability of direct integrations and the support of a local team.
Select a year to explore our story.
2026
AI Studio
AI agents and chatbots that answer routine questions on WhatsApp, web chat and voice, and hand over to a person with the full context.
2025
WhatsApp Business Platform
We became a Meta Tech Provider and brought the official WhatsApp Business Platform to our customers, alongside SMS, in one shared inbox.
2019
SMSC
Our first product: our own SMSC, with SMPP and API connections for Sri Lankan businesses.
21 August 2019
Bloomwire founded
Incorporated as Bloomwire (Private) Limited in Sri Lanka, with a small team and one goal: bring business communication together.
From the archive
Infotel 2019: where Unecast first went public
In November 2019, ten weeks after we incorporated, we took a stand at Infotel, Sri Lanka's national ICT exhibition at the BMICH in Colombo. There we showed the first version of Unecast: SMS and email campaigns run from one place. The same platform now handles WhatsApp, AI agents and voice.
The team at the Unecast stand 
Ready for visitors at the demo desk 
Demonstrating Unecast to visitors 
Pitching Unecast to judges 
A quick selfie between visitors
What drives us
Our vision
To be the technology behind every great customer conversation in Sri Lanka, and beyond.
Our mission
To give businesses the technology, AI and local support to have great conversations with their customers, on every channel and in their own language.
Our values
What we stand for
Reliability
We keep our word. Messages arrive, systems stay up, and when you call, we answer.
Integrity
We do things the right way: official routes, honest prices, no shortcuts that put our customers at risk.
People first
Every conversation has a person on the other side. Our AI supports people, never replaces them.
Always improving
We keep learning, try new ideas like AI early, and make what we build better every week.
Our commitment to quality
We are committed to delivering reliable, secure and compliant communication technology that meets our customers’ needs, doing it the right way, and improving it every day.
Leadership
The people behind Bloomwire
Bob Choudhury
SVP, Product & Operations
Oversees product direction and day-to-day operations, turning customer needs into dependable platforms and smooth delivery.
LinkedIn
Harsha Bandara
SVP, AI & Engineering
Leads engineering and AI research, building the scalable systems behind Bloomwire’s messaging, voice and AI products.
LinkedIn
Hayeshi Waduge
SVP, Quality Engineering
Owns quality across every release, making sure Bloomwire’s platforms are thoroughly tested, reliable and enterprise-ready.
LinkedInPartners
Local expertise, global partnerships
Direct integrations with leading technology and telecom partners.
MetaRoute MobileValueFirstHutchNavicat
Company details
- Registered name
- Bloomwire (Private) Ltd
- Registration no.
- PV00214667
- Office
- P.O. Box No. 22, Cheenagahakotunna Road, Depanama, Pannipitiya, Sri Lanka
- Business hours
- Monday – Friday, 9 AM – 6 PM
Awards & recognition
Recognised by TopWeb.LK in 2026 and 2025
LK Domain Registry, the organisation that runs Sri Lanka's .lk domains, gave www.bloomwire.lk its monthly TopWeb.LK Award in June 2026, and earlier in March 2025. The award recognises .lk websites that meet its web standards.
See our TopWeb.LK winner page (opens in a new tab)
Let's work together
Build better customer conversations with Bloomwire.
Explore Bloomwire